This page is Not Ready

Notice: The WebPlatform project, supported by various stewards between 2012 and 2015, has been discontinued. This site is now available on github.

Personas

Summary

Characterization of a type of user that we want to target with our product or application.

Who does it

UX team

Why to do it

  • Provide insights into who the real users are
  • Remind team of users needs, rather than of managers or buyers
  • Allow team to ground communication throughout development

Usage

 At Research and Analysis

See also

Other articles

User eXperience (UX) Design Techniques